100% Australian owned!
- Excellent betting platform
- Sleek and smooth website design
- Great iOS and Android apps
- Social betting for punting mates
- Many ways to deposit funds
- $1.92 sport betting lines
- Early futures markets
- Live chat can be slow
- Lack of fun features on home page
The brainchild of CEO Michael Sullivan, BlueBet is making waves in the competitive Australian bookmaking industry.
Australian owned and operated out of the Randwick Racecourse in Sydney, BlueBet is run by Sullivan, who has been one of Australia’s leading bookmakers for over 30 years.
Operating 24/7, BlueBet is a member of the NSW Bookmaker’s Co-operative and it guarantees payments on all winning bets.
Excelling in horse racing markets, BlueBet is known to get early betting markets up for the big spring and autumn horse races.
BlueBet betting platform
BlueBet uses a simplistic approach to the website and although it’s not as technically-advanced as some bookmaker websites, it does the job.
Using a blue, grey and red colour scheme, BlueBet directs the punters’ focus to what really matters, and that’s the odds and markets.
A promotional slider runs across the top of the home page. Underneath are the next races to go and the popular sports markets.
Using a similar format to other bookies, the racing and sports sections are well laid out. Finding the right market is easy and overall, it’s a good website for navigational purposes.
Our only criticism is that it looks a touch bland. We’re not fans of too many graphics on bookmaker website but adding some fun to BlueBet could help their brand.
BlueBet horse racing
The bookmaker is owned and run by a horse racing identity, so the horse racing section was always going to be top quality.
BlueBet has a comprehensive horse racing section, which includes local Australian horse racing, and also international betting markets.
It includes thoroughbred, harness, and greyhound markets from Australia, New Zealand, US, UK, and Asia. BlueBet doesn’t skip past any markets, so punters have all the options available.
The odds on offer are generous. They offer competitive betting prices and they run a Victorian +5% market for tote punters.
As previously mentioned, BlueBet is one of the first bookmakers to release odds for the big Group 1 races.
Most of the notable Group 1’s are covered months before the race, so punters can lock in the futures value. This is a big positive as some bookmakers don’t have any futures markets available, let alone a comprehensive list.
Jockeys Challenges and results are also available for punters.
Overall, the racing section at BlueBet is impressive. They know the product, and they know what punters are looking for.
BlueBet sports betting
Many punters wouldn’t expect the sports betting section at BlueBet to compete with that of horse racing. However, they excel in both fields and sports punters should give it a try.
Firstly, we were impressed with the $1.92 lines for all the popular sports. Punters are getting good lines for the likes of NBA, NFL, AFL and NRL. Some bookmakers offer only $1.90 or $1.91 lines, so getting that extra value is important.
19 different sports are available for punters, including all the Australian favourites, plus the likes of entertainment and yachting.
The only downside are the amount of markets available once you have selected a game. Some bookmakers offer anywhere from 100-200 different submarkets, but BlueBet averages around 10-20.
However, all the best options are available, such as head-to-head, margin betting, and total points.
Overall, punters will be happy when betting on sport at BlueBet.
BlueBet customer service
The customer service is good quality at BlueBet, however, there is no live chat option and this is a negative in this day and age.
Bookmakers really need a live chat option, given the urgency of some enquires. However, if you want to get in touch, you can call one of three numbers.
Racing – 1800 797 066
Sport – 1800 797 558
Customer Service – 1800 797 644
You can also email, fax or send mail to the team at BlueBet. They response to emails within a few hours, which is satisfactory.
BlueBet deposit methods
There are six ways to deposit into your account at BlueBet
- Credit Card/Debit Card
- Bank Deposit
There are plenty of depositing options at BlueBet. For a cash deposit, punters must head to a NAB Bank, where you’ll need your BlueBet account details handy.
BlueBet withdrawal options
People who have deposited by credit card (excluding debit cards) must return the equal amount of their credit card deposits previously paid into their BlueBet Account back to the same credit card.
However, they may elect to have winnings surplus to those credit card deposits lodged to their own bank accounts.
Bank EFT withdrawals may take 1-2 business days to clear depending on your bank. Clients will need to verify their account before withdrawing funds.
BlueBet social betting
BlueBet has “social betting” which allows punters to connect with each other via the app.
You can share tips with your mates, and they will get a notification. You can also do form, rate the runners and then share that information.
It’s all to bring gamblers together and it’s a great innovation from the team.
After graduating from the University of Auckland (BA – English), Daryl was thrown into the world of sports and horse racing journalism.
Having worked as a racing journalist for two years, he decided to move into the online world of horse racing and sports writing. After years of honing his craft, Daryl became a professional punter in 2009 – with a focus on horse racing, NRL, AFL, NBA, Rugby, NFL, and US college sports. Daryl's tips have been featured on various websites around the world before joining the GoBet team. When he's not working, Daryl tries to avoid making bogeys on the golf course.