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Ladbrokes Review


Internationally-acclaimed bookmaker

  • Live betting
  • Unique sports pools betting
  • Visually appealing


  • Experienced online bookmaker
  • Full range of betting markets
  • Competitive fixed odds prices
  • Comprehensive international markets


  • Lack of betting options for college sport
  • Live chat can be inaccessible

Overall Rating

Website/App Design

Weekly Promotions

Customer Service

Ladbrokes Info

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Ladbrokes Introduction

Ladbrokes might be more commonly associated with the European betting market, but is run by Australians in Australia.

Ladbrokes is a globally-facing bookmaker who made an impact on the bookmaking world in 2013 when it opened in Australia and it has since thrived in the competitive Australian market.

Along the way, Ladbrokes had to go through some problems, most notably the exit of CEO Dean Shannon (now with, but the Ladbrokes website has always performed at a high level and it’s certainly catered with the punters as the focus.

Ladbrokes have offices in Brisbane, Melbourne and Sydney, ensuring Australian customers the best possible service and product, which is all we can ask for.

Ladbrokes website design

The Ladbrokes website design is a touch different to its competitors. On the Ladbrokes website, punters will see the usual tabs at the top of the page (Racing, Sports, Live betting) etc, but Ladbrokes has a wealth of tabs running along the right-hand side of the home page.

These primarily feature upcoming sporting and racing events, such as the Melbourne Cup, Caulfield Cup, or Cox Plate – which you can place a bet on with Ladbrokes.

Ladbrokes betting is extremely easy. Simply click on the option you want to bet on and a small box will appear where you put in the amount you want to bet with Ladbrokes.

ladbrokes homepage design

Ladbrokes horse racing

There are some high-profile racing personalities behind the Ladbrokes brand in Europe and that’s evident on its Australian platform.

Horse racing is the backbone of online bookmaking and Ladbrokes makes every effort to ensure punters are properly cared for.

Not only does Ladbrokes offer racing from all around the world, but the ease of finding the right race is a significant advantage it has over its competitors.

Ladbrokes also sponsors the likes of the Manikato Stakes and the Cox Plate, so it’s heavily invested in Australia which is a great sign for all involved.

Ladbrokes sports betting

With so much emphasis put on the horse racing market it would be understandable for Ladbrokes to slack off in the sports department, but that’s not the case.

Ladbrokes offers betting markets on all the major sports around the world and it even offers betting on entertainment and political markets.

People love betting on exotic options and Ladbrokes is one of the leaders in novelty betting markets. These could include the winner of a reality TV show, an election or the winners of the Academy Awards – it’s all covered in the Ladbrokes sports section.

Ladbrokes customer service

Ladbrokes has exceptional customer service to say the least. Some bookmakers aren’t focused on hearing from its punters, but Ladbrokes has an easy and efficient contact us page which makes it easy to solve your problem.

Punters can either send an email using the enquiry form supplied on the contact us page, or they can use either the customer support (1300 Ladbrokes) or the live chat option.

The live chat option is available during working hours, but it’s a great concept to have as punters don’t enjoy waiting hours to hear back.

Ladbrokes also have a 24/7 betting line which is available to both Australian and international users. This is an incredible service as many bookmakers close during the early morning hours.

Ladbrokes payment methods

Depositing funds into your Ladbrokes account can be done via credit card, POLi, BPAY, debit card, PayPal and bank transfers.

There is also the option to use the Ladbrokes card, which is essentially a debit card. Ladbrokes was the first online betting company in the world to introduce its own VISA card and this outstanding product allows you to use your winnings to make purchases as soon as your winning selection has passed the post.

The Ladbrokes “Cash-in” method is also a unique depositing option. With this option, punters can deposit using cash to their Ladbrokes account at over 1000 newsagents around Australia and it takes out the potential waiting times for your deposit to appear in your account.

Withdrawing money can be put straight back onto your credit, debit or Ladbrokes card. Or, punters can get a bank transfer which can take up to three days.


  • 🤑 How can you join Ladbrokes?

    Joining and betting with Ladbrokes is a quick and easy process on any device. To get started betting with Ladbrokes click HERE, make a deposit, and you can be betting on your favourite sports or horse races in not time.

  • 🤑 Should you bet with

    Ladbrokes is one of’s top five rated Australian online bookmakers. The Ladbrokes mobile app and mobile website is one of the best there is and you can place a bet on a horse race or sporting event quickly and easily on the go. Ladbrokes are a top rated bookmaker – read our full review to find out more.

  • 🤑 Do offer a sign-up bonus?

    No. New laws prevent Australian bookmakers from offering sign up incentives, however, Ladbrokes give punters plenty of value with regular racing and sports promotions.

  • 🤑 Can you watch live sport and racing at Ladbrokes?

    Yes. If you join Ladbrokes, you can watch live Victorian and South Australian horse racing.

Daryl Curnow
About the Author: Daryl Curnow

After graduating from the University of Auckland (BA – English), Daryl was thrown into the world of sports and horse racing journalism.
Having worked as a racing journalist for two years, he decided to move into the online world of horse racing and sports writing. After years of honing his craft, Daryl became a professional punter in 2009 – with a focus on horse racing, NRL, AFL, NBA, Rugby, NFL, and US college sports. Daryl's tips have been featured on various websites around the world before joining the GoBet team. When he's not working, Daryl tries to avoid making bogeys on the golf course.