Australia's Newest Bookmaker!
- Visually appealing design
- First class mobile app & website
- Global experience
- MadBookie, TopBetta & ClassicBet merged to focus on one brand
- Great features for sports and racing
- Great mobile app
- Modern wesite design
- Excellent betting experience on any device
- Can't watch live sports or racing (yet)
- Not as many markets as some other bookmakers
is a unique platform out of Australia and it’s an amalgamation of three well-known bookies.
TopBetta, MadBookie and ClassicBet have joined forces to use the PlayUp technology, which has only recently landed in Australia.
Along with a sports and horse racing book,
offers fantasy sports. That’s something most Australian-based bookmakers don’t offer.
As well as catering to punters in Australia and New Zealand, PlayUp has expanded to the US and Indian betting markets.
How does PlayUp compare?
PlayUp website design
At first glance, the PlayUp website design is aesthetically pleasing. It uses a green theme, which is featured in the font, graphics and pictures throughout the site.
It’s a nice touch to have the digital pictures featuring the green colour of PlayUp, which gives it that extra attention to detail.
The home page is a little different to most bookmakers. In fact, it’s a lot different!
It reads more like a promotional tool before punters click into the actual bookmaking service. Punters need to click on “platforms” in order to find the sports and race book.
That is a negative but overall there are some nice things about the website design. Apart from being visually appealing, it is moving with the times and not all bookmakers do that.
Considering TopBetta was one of the more basic website designs, it’s a massive improvement from the team at PlayUp.
They are using the rule of thirds to split up the home page. That works for most websites in 2019 and beyond.
PlayUp horse racing features
Playup offers betting on all three racing codes with horse racing, harness racing and greyhounds covered.
Upcoming races are easy to find on the horse racing page and additional betting information is available on the page.
Recent results are also easy to find, which isn’t all that common with horse racing bookmakers. This is a nice touch from PlayUp and it will win them plenty of customers.
Along with form guides, PlayUp offers punters with loads of additional info. They offer speed maps, runner comments and the speed maps are especially impressive.
They couldn’t be any more detailed and clearly someone goes to the effort to produce these.
PlayUp also offers punters with plenty of betting features, such as Price Bump. Punters can increase their odds for any given runner, which is similar to the Price Boost offered at other bookmakers.
PlayUp sports betting
The full range of betting sports isn’t currently available at PlayUp, but more and more will be added in time.
However, all the major sports are covered with AFL, NFL, Cricket, Football, NRL and American sports.
To add to their good odds, which are competitive compared to any other bookmaker, they have a nice touch with their graphics.
Whether you’re betting on Geelong Cats or Manly Sea Eagles, the graphic with that team showing their colours will show. That makes it easier to know which team you’re betting on.
All the major competitions are covered, such as the English Premier League, Champions League and World Cups from their respective sports.
There is a good amount of betting options available for each sport, but not as many as some of the leading bookmakers offer.
Overall, it presents well and punters will be happy with PlayUp.
PlayUp customer service
Because it hasn’t officially launched yet, we can only speculate about the customer service.
However, based on the other three sites, customer service should be top quality.
PlayUp mobile betting
Betting with PlayUp is available on mobile devices. PlayUp has an app for iPhone and Android users, which is essentially a streamlined version of the website.
Bets can be placed easy and the quality website design makes mobile betting easy.
PlayUp payment methods
A full review of PlayUp’s payment and withdrawal methods is coming soon!
No. New laws prevent Australian bookmakers from offering sign up incentives, however, PlayUp give punters plenty of value with horse racing odds.
No, PlayUp do not currently offer any access to live sports or horse racing events.