Sportsbet Review


Our #1 rated bookmaker!

  • Unique betting markets
  • Watch live NBA
  • Watch live racing
  • Quality user interface


  • Suggested multi-bets – tailored to your betting needs
  • Wide range of novelty markets, including entertainment and political
  • Instant response on live chat
  • Live stream some sporting events


  • Can't cash out a % of your bet

Overall Rating

Website/App Design

Weekly Promotions

Customer Service

Sportsbet Info

What is Sportsbet?

Sportsbet is an Australian online bookmaker which was established in 1993 and having over 27 years experience in the Australian market, Sportsbet have expanded their brand to become Australia’s most recognisable online bookmaker.

In 2005, Matthew Trip, purchased Sportsbet for $250,000 who was at the time a very small Darwin-based bookie.

Sportsbet thrived during the online betting boom at the time, when regular face-to-face bookmakers (TAB) started to decline in popularity.

Sportsbet increased it’s power in the Australian online betting industry was further boosted back in 2009 when giant Irish bookmaker Paddy Power agreed upon a 51% acquisition package said to be worth around $200 million.

In 2011, Paddy Power purchased the remaining stake in Sportsbet to take full ownership, with the final sale price totaling somewhere around $338 million. Today, Sportsbet continues to be one of Australia’s best online bookmakers and they are famous for their creative and controversial advertising campaigns.

How does Sportsbet compare?

Best Feature
Best Mobile App
Neds Toolbox
Support Local!
No Gimmicks!
Premium Bookmaker!
Global Bookmaker
100% Australian!
New Bookmaker!
Bookie Bag!
Tournament Betting!
Betting Exchange
Fantasy Sports!
Esports betting!

Sportsbet customer service

The first port of call for help will be a click through to Sportsbet’s great help section. There, frequently asked questions can be browsed through, covering all topics from website operation, bet placement and questions over your account itself. Sportsbet’s email and telephone contact is also available and if you need immediate help, you can engage in a live chat with a customer service representative on the website.

Sportsbet website design

sportsbet website homepage


The homepage layout of is excellent, with all of your betting options being operated by a left-hand side menu, starting with Quick Links to get to current events and live betting.

Sportsbet’s navigation is easily accessible no matter where you are on the site – for example, if you are browsing Melbourne Cup horse racing markets, you can easily navigate to any sport within a click or two.

While Sportsbet cover a huge range of sports and racing, they are truly in a league of there own when it comes to the volume of markets available for each event. The odds themselves are presented very clearly on the site and a click on a selected price will send it straight to the betting slip.

Your Sportsbet betting slip is always accessible on the right-hand side which allows punters to see their potential return, as well as to quickly build multi bets from their selections.

Other highlight features across the Sportsbet website are live in play betting as well as live streams on racing and NBA being provided to customers who have deposited funds.

Sportsbet mobile app

If you are looking to enjoy on the go, then they have superb mobile betting apps for iPhone and Android, too.
From first use, it becomes apparent that Sportsbet has put in significant time and effort into perfecting their iPhone and Android apps, and you will not be disappointed with the experience. Both Sportsbet apps are extremely fast and navigating racing and sports markets is a breeze and your betting slip is quickly available on any page via the yellow button in the top, right-hand corner.

It is for the all-round betting experience on mobile and desktop that is rated by GoBet as the #1 bookmaker in the country, with Neds coming in a close second, and Ladbrokes coming in third.

Sportsbet links

Sportsbet on Wikipedia:
Sportsbet on Facebook:
Sportsbet on Twitter:
Sportsbet on Youtube:
Sportsbet Android App:
Sportsbet Apple iOS App:
Sportsbet Help Centre:

Sportsbet FAQs

  • 🤑 How can you join Sportsbet?

    Joining and betting with Sportsbet is a quick and easy process on any device. To get started betting with Sportsbet click HERE, make a deposit, and you can be betting on your favourite sports or horse races in minutes.

  • 🤑 Should you bet with

    Sportsbet is’s top rated and favourite online bookmaker. Sportbet’s mobile app is one of the best there is and you can place a bet on a horse race or sporting event quickly and easily on the go. Sportsbet are our #1 rated bookmaker – read our full review to find out more.


  • 🤑 Do offer a sign-up bonus?

    No. New laws prevent Australian bookmakers from offering sign up incentives, however, Sportsbet give punters plenty of value with regular racing and sports promotions.

  • 🤑 Can you watch live sport and racing at Sportsbet?

    Yes. If you join Sportsbet, you can watch live NBA matches as well as Victorian and South Australian horse racing.

Daryl Curnow
About the Author: Daryl Curnow

After graduating from the University of Auckland (BA – English), Daryl was thrown into the world of sports and horse racing journalism.
Having worked as a racing journalist for two years, he decided to move into the online world of horse racing and sports writing. After years of honing his craft, Daryl became a professional punter in 2009 – with a focus on horse racing, NRL, AFL, NBA, Rugby, NFL, and US college sports. Daryl's tips have been featured on various websites around the world before joining the GoBet team. When he's not working, Daryl tries to avoid making bogeys on the golf course.